There has been no lack of digital ink spilled over the value of offering a quick, secure and free WiFi connection for the customers, and for good reason. In 2016, guest wifi is much closer to a product than a luxury for customers, and something any forward thinking business ought to be implementing.
But, there is more to WiFi than merely meeting your customers’ expectations, since it can also dramatically transform the way your business operates for the greater.
Free guest WiFi is a timeless win/win situation, offering a means for the customers to jump online inside your business whilst also presenting a variety of exciting opportunities to boost engagement, dedication, sales and even more. Here’s five ways how:
Really direct marketing
Direct marketing has always been a important part of any successful marketing plan, but using free guest WiFi in your business, you can go much farther than before. Using a captive audience in your community, you may decide to face any marketing information that you desire.
You can show space sure advertisements for products, surface specific discounts for returning customers or whatever else you can imagine. Whilst they are on site, you can use our Guest Engagement Injection Jetto surface promotional videos, run banner advertisements for your business or promote your social media pages in exchange for quicker WiFi rates or a particular discount. It is an unprecedented chance for businesses, and it is one that you cannot afford to overlook.
Superior existence & location data
Web design in 2016 is all about continuous trial and error; trying to locate a format that brings in customers, keeps them there and ultimately sends them towards the payment page. In physical locations, that type of analytic data has ever been missing — before now. With a guest wifi connection, you are able to automatically discover WiFi enabled devices since they come into your business. Of course, this means that a more precise reading of footfall, however, that is only the start of this. You might even monitor things like live times, bounce rates and replicate vs. new customers. Pair that with Location Based Services and you may also find the paths people take around your business on a digital map! It is difficult to comprehend the value of the information into your retail business that will redesign regions to better increase engagement and boost earnings. It is like Google Analytics for the actual world.